Product Marketing Specialist

Product Marketing Specialist At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story. Your role and responsibilities In this role, you will implement product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Implement all marketing activities, and support Sales organization in driving sales and services of respective products. The work model for the role is: #LI-Hybrid This role is contributing to the Electrification Smart Power Low Voltage Systems Italy. You will be mainly accountable for: • Implementing the assigned area/segment product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy. • Achieving product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed. Focus on achievement of orders and Net Promoter Score (NPS). • Executing annual marketing plan in conjunction with relevant Division/Product Groups. Prepare business plans focused on business development for a defined market. • Coordinating market analyses with Sales team members and defines appropriate forecasts and plans. Evaluate and share customer research, market conditions and competitor data. • Overseeing sales execution for assigned products by providing relevant materials and guidance to Sales team(s). • Driving sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Salesperson. Facilitate know-how sharing and cross-collaboration. You will join a high performing team, where you will be able to thrive. Qualifications for the role You are skilled in Electrical distribution and you have good knowledge of industry segment like Oil & Gas, Power Utilities and Data Centers. You have at least 5 years of experience You are passionate about team working and you have a marketing attitude. You are at ease communicating in English and Italian. Availability to travel in Italian Territory > 20.000km/year. What's in it for you? Learn from highly experienced, genuine, and caring colleagues – people who are committed to helping you achieve your personal and professional goals. Get motivated by continuous improvement in what we do and how we do it, bring your know-how. Join an undiscussed market leader, a strong brand that markets high quality products More about us ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions. We value people from different backgrounds. Apply today for your next career step within ABB and visit to learn about the impact of our solutions across the globe. #MyABBStory For further information: Gaia Pinto, Talent Partner #J-18808-Ljbffr